bluesign® is a comprehensive certification system aimed at promoting sustainable and environmentally friendly textile production. Since its establishment in Switzerland in 2000, bluesign has become a recognized and respected player in the textile industry, with several leading brands being part of the bluesign system. For IDÉ, bluesign® was a natural next step in our sustainability work.
The textile industry accounts for 8% of the world's greenhouse gas emissions, and textiles make up 20% of the promotional products industry. As the largest player in our sector, it is our responsibility to lead by example.
bluesign® focuses on reducing the environmental impact of the entire supply chain, from raw material production to the finished product. They do not only look at the finished product but consider the entire process required to make the product from start to finish.
As a bluesign® system partner, we have full control over our subcontractors. We reduce negative impacts on CO2, water, and energy, and eliminate all harmful chemicals for nature and humans.
These are the key aspects for a product to be approved by bluesign®
Eliminating the use of chemicals
bluesign® places great emphasis on responsible chemical management. It ensures that harmful chemicals are eliminated or minimized from the beginning of the production process, promoting safer products and reducing pollution.
Optimizing resource use
bluesign® encourages the efficient use of resources such as water, energy, and raw materials. This helps to reduce the overall environmental footprint of textile production.
Ensuring a safe working environment
bluesign® certification requires producers to implement high standards for health and safety in the workplace, ensuring a safer working environment for employees.
Ensuring a safe end product
A bluesign® product is 100% free from harmful chemicals. End users can be assured that the products are safe, both for themselves during use and for those who develop the products in the factories.
Transparency and insight
bluesign® provides transparency throughout the entire supply chain, allowing brands and consumers to trace the sustainability and safety criteria of textile products.
CERTIFICATION PROCESS
As the first full-service provider of promotional products to become bluesign® certified, we are proud to say that our production processes and working methods have been thoroughly reviewed by a certified third party, Bluesign Technologies AG.
The certification process includes:
Input Stream Management: Analysis and approval of all chemical inputs. Factory Inspection: Conducting factory inspections to confirm compliance with Bluesign standards.
Continuous Improvement: Ongoing enhancement of environmental performance.
iwear, our B2B sportswear collection, was established back in [year], and all garments in this collection produced after 2024 are bluesign® approved. The materials come from bluesign system partners and production takes place in a bluesign® approved factory.
In 2025/2026, the EU will introduce extended producer responsibility for textiles as part of the Green Deal initiative. This means that anyone bringing textiles into Europe will also be responsible for the product's end-of-life.
We are preparing for this initiative by creating product data passes for each bluesign® approved product in the iwear collection made from 2024 onwards. Here you will find information about the product's origin, CO2 emissions, water consumption, how the product can be repaired, recycled, and how to care for the product to ensure it lasts as long as possible.
BENEFITS OF bluesign®
- For your brand: By placing your logo on bluesign products, you communicate that you care about the community, environment, and people. This encompasses everything from the raw materials the product is made from to the production process and how the product can be reused.
- For the recipient: It provides assurance that the products they receive are safe, sustainably produced, and environmentally friendly.
- For IDÉ: We have improved our sustainability practices, increased product safety, and thus elevated this challenge to a new level in the industry.