PRODUCT MEDIA - AN IMPORTANT ELEMENT IN THE MARKETING MIX
IDÉ House of Brands is the leading supplier of
product media in the Nordic countries. Products
must tell a story, and it is critical to us that your
story is told correctly to your target audiences.
In recent years, product media as a marketing channel
has taken a greater share of the market. Additionally,
the correct use of product media makes it one of the
cheapest forms of marketing, according to the
Global Advertising Specialty Impressions study from 2019.
This is because the contact cost per view is low
compared to, for example, a paid advertisement
on the internet.
Product media is also referred to as promotional products,
give-aways, and merchandise. This marketing channel
makes you visible in the market and builds both your
brand and relationships. The uniqueness of communicating
through product media is that the message has a longer
lifespan than other traditional marketing channels.
Selecting products that the target audience actually uses is also
more environmentally friendly, something that is even more
important than ever.
PRODUCT MEDIA
[pro·duct-me´dia] noun
Products that are customized with logo,
color and design, created to communicate your message
PRODUCT MEDIA BUILDS YOUR BRAND, MAKES YOU VISIBLE IN THE MARKET AND BUILDS RELATIONSHIPS
How can a product with your company´s logo both build a brand, make you visible among competitors, and at the same time build relationships?
With a strategic choice of product and design, product media can give the recipient an idea of who you are and what your values are. A positive perception of the product gives a positive brand association, and helps to strengthen your brand. Remember that a product is physical evidence and good marketing for your brand.
Surveys show that 50% of people use a promotional product every single day, which means that your brand can be exposed to many recipients. Choosing product media that recipients use and care for increases visibility.
Product media also aids in the development of relationships, both internally and externally with customers and partners. Product media is handed over personally and appreciated by the recipient; as many as 85% remember the person they received a gift from 12 months later.
Technological advancement is accelerating at the same rate as global change. It has never been more important to keep up with the times, and economics and the environment in particular are important factors in the choice of marketing channels, products, and materials. There are numerous paid and unpaid channels to choose from today, and new social media platforms are constantly emerging. How can you best stay relevant and choose the right channels for your brand? Our answer is to focus on the most consistently effective channels where you reach your target audience.
Product media is one of the most consistently effective channels, and can link your marketing channels together. How? Only creativity sets the limits. How about adding a QR code to the product you bring to the next fair that, for example, directs the recipient to your website? You can also build campaigns on social media using products. Remember that people are simple; hence, a cool design can lead to social media buzz. Investing in product media can give your brand a large reach and make it stronger.
Remember to always have a common thread in all marketing, and make sure there is interaction between your channels. Choose your concept, design, and message, and think the same when choosing your product media. It is also important to think about functionality, ease of use, and choice of materials in order for the product to last longer and be considered more environmentally friendly.
Product media helps to build your brand, make you visible, foster relationships, and connect your marketing channels. This is why we consider product media to be the best friend of all channels. Would you like a non-binding chat? Please do not hesitate to contact us.
DID YOU KNOW THAT ...
... 85% remember who they received a profile product from after 12 months?
The product media is given personally, and makes the recipient remember you. Build relationships with product media!
... product media is the consumer's favourable marketing channel regardless of age and gender?
This gives you a unique opportunity to reach your target group. Make sure you choose the right products that communicate your message!
... 68% keep profiling products they are offered?
Quality products with a high utility value are valued and give a good brand perception every time the product is used. A good investment!
... 46% have a more positive opinion of a brand whose product they received is more environmentally friendly?
Consider the environment, both in the choice of product, material and shipping method.
... a cap with your company logo will have an impression rate of 3380?
If you pay NOK 50 for the cap, the contact cost will be 0.01 per view - few marketing channels can compete with that!
... 6 out of 10 want to get profile products more often?
Product media is something tangible and useful that the recipient appreciates and wants to keep. The positive association with the product can increase the positivity of your brand!
... 55% notice profile production daily or at least twice a week?
This means it is visible to existing and potential new relationships!
... product media, together with advertisements on the internet have the highest purchase triggering effect of all marketing channels?
Produktmedia is an effective marketing channel, both alone and with other channels!
...product media is the marketing channel that makes the recipient remember your brand best?
We help you with the right product and message for your brand!
... almost 1 in 4 report that they have bought a profile product in the last year?
Source: Ad impression study 2020/2023 and "the power of product media" 2023
